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Creative Direction & Lead Generation
NewEra Investing
2023
This was a masterclass in "Creative Direction." With no existing copy or brand guidelines, I had to architect the entire user journey.
The Approach: I focused on "aspiration" and "trust." I utilized the limited assets (house images) to create a modern, sleek interface that suggests wealth and stability.
The Solution: I crafted the site structure to guide users from curiosity to action. By designing a persuasive layout that highlights the benefits of passive income, I turned a folder of images into a legitimate, lead-generating investment platform.
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