Debbie Afro Foods

This project was a massive undertaking in structure and logistics. Starting with little to no content, I had to architect a system capable of handling a large-scale inventory.

The Approach: Since trust is vital in food delivery, I designed the brand identity to highlight the founders' background (Nutrition & Food Safety) as a key differentiator.

The Solution: I built the site from the ground up, organizing over 200+ products into a user-friendly hierarchy. Beyond the design, I handled the critical backend operations: configuring secure payment gateways, setting up dynamic shipping zones, and streamlining the delivery logistics. The result is a fully automated, high-volume e-commerce store that converts traffic into loyal customers.